Our Best Sellers
Hanging Fireplaces
Eco-Friendly Heating
Flexible Placement Options
Clean and Smoke-Free
Sleek and Modern Designs
Eco-Friendly and Sustainable
Bioethanol fireplaces use a clean-burning, renewable fuel made from plant byproducts. Unlike traditional fireplaces, they produce no smoke, ash, or harmful emissions, contributing to a healthier environment and aligning with Ireland’s push toward green energy and carbon neutrality by 2050.
Easy Installation and Versatility
No chimney, flue, or gas connection is required! Bioethanol fireplaces can be installed anywhere – from apartments to offices – and many models are portable, allowing you to rearrange them as you like. They’re perfect for modern homes where flexibility is key.
Cost-Effective Operation
Traditional fireplaces require ongoing maintenance, such as chimney cleaning, wood storage, and soot removal, all of which can add up over time. With a bioethanol fireplace, these expenses are eliminated. Plus, there’s no need for expensive infrastructure like chimney installation, saving you thousands of euros upfront.
Stylish and Modern Design
Bio fireplaces add a touch of elegance to any room. Available in a variety of styles, they blend seamlessly with both traditional and contemporary interiors, making them a functional and aesthetic addition to your home.
Creates a Cozy and Inviting Atmosphere
The real, smokeless flame of a bioethanol fireplace brings warmth, harmony and coziness to any space. Whether you’re unwinding after a long day or hosting guests, it’s the perfect way to enhance the ambiance without the hassle of traditional fireplaces.
Our
Story...
At Pure Fire Living, our journey began with a simple idea: to bring the beauty of a real flame into homes without the hassle of traditional fireplaces.
As lovers of modern design and sustainable living, we wanted to create a solution that combined elegance, innovation, and environmental responsibility.
We discovered bio-fireplaces—an eco-friendly alternative that uses clean-burning bioethanol fuel—and instantly knew this was something special.
No smoke, no chimney, no installation headaches—just pure warmth and style. Inspired by their simplicity and versatility, we made it our mission to share this incredible technology with homes across Ireland.
Today, Pure Fire Living is proud to offer a curated range of bio-fireplaces designed to suit any space, from sleek apartments to cozy family homes.
Our goal is to help you create a space that feels warm, inviting, and effortlessly stylish—all while staying true to your commitment to the planet.
This is more than just a business for us—it’s our passion.
Welcome to the Pure Fire Living family.
Customer Testimonials
“We absolutely love our bio fireplace! It's a perfect addition to our home, creating a warm and inviting atmosphere. Highly recommended.”
Sara O'Connell