Handcrafted in Ireland
The fire, distilled to its essence.
Flueless bioethanol fireplaces for modern Irish homes. No chimney. No smoke. Just a real flame, exactly where you want it.
The Collection
Three forms.
One quiet, living flame.
Why Pure Fire
Designed to disappear into the room — until it doesn't.
Every piece is engineered around a single idea: a real flame, stripped of every distraction. No chimney to build. No vent to hide. No smoke to clear.
Flueless
No chimney, no flue, no construction. A real flame, anywhere.
Clean burn
Bioethanol produces no smoke, no soot, no ash — just warmth.
Architect-grade
Brushed steel, cast concrete and tempered glass, made to last.
Irish delivery
White-glove delivery across the island, with careful handling and tracking.
In Place
Lived in.
From coastal terraces in West Cork to apartments in Dublin 2 — homes that have made room for fire.
“It became the soul of the room. Guests stop talking when they walk in — the flame does all the work.
“We specify Pure Fire in nearly every residential project now. Beautifully made, and the install is trivial.
Questions
Considered, quietly.
No. Bioethanol burns cleanly to water vapour and a small amount of CO₂, so no flue, chimney or external venting is required.