Our story
A quieter way
to live with fire.
Pure Fire Living
Born from a single, simple idea.
Pure Fire Living began in a stone cottage on the west coast — a room with no chimney, and a longing for a real flame.
From that single problem grew a quiet practice: bioethanol fireplaces engineered with the restraint of fine furniture and the precision of architecture, made in Ireland for the homes that surround us.
Philosophy
Less object.
More atmosphere.
We design fireplaces that disappear into the room until they are lit — and then become the only thing in it.
Every piece is reduced to its essentials: a clean line, a generous flame, the honest weight of good materials. Nothing more.
Why bioethanol
A real flame, freed from the chimney.
Flueless by design
No chimney, no vent, no construction. A real flame, placed wherever a room asks for one.
Clean, quiet burn
Bioethanol burns to warmth and water vapour — no smoke, no soot, no residue to clear.
Atmosphere first
Designed less as a heat source and more as the slow centre of an evening at home.
Made to last
Brushed steel, cast concrete, tempered glass. Materials that age with the room.
Modern living
The room, slowed down.
A flame changes how a room is used. Conversations linger, evenings stretch. The fireplace becomes the architecture of the hour, not just the wall.
Begin
See the collection.
Six pieces, each made to anchor a different kind of room.